Products

Connected Television Group (CTG) specializes in providing video distribution Solutions and Services for consumer brands, educational institutions, major influencers, national media companies, and sports entertainment.

We build, host, manage, and monetize video-centric apps for connected devices, including smart TVs, smartphones, tablets, and personal computers.

All CTG products offer simple, fixed pricing options – a critical advantage for expense forecasting and budget management.

Select from all-inclusive Solutions or mix & match Services à la carte.

Channel Solutions

You may order up to eighteen (18) Channels, one for each of the eighteen (18) different platforms CTG supports. Please review Platforms (in the navbar) for a menu of available devices (and their associated operating systems).

Every Channel is identically priced (regardless of the platform) and consists of a one-time app development fee and a flat monthly service charge. Of the fifteen (15) different operating systems we support, three of them run two different platforms each, enabling us to include the additional (related) Platform at no additional cost (since we must develop/support only one app for both Platforms).

Each Channel Solution includes and encompasses the following eleven (11) Services. Click on a Service for details.

  • Construction: We’ll present you with a proposed design for the User Interface and User Experience (UI/UX). Upon your approval, we’ll handcraft your app(s) to perfectly reflect your brand and ensure an intuitive exploration of your video library.

  • App Store Setup: We’ll present you with a proposed design for your app store page(s), create the requisite visual assets, and develop your descriptions, key words, app screenshots, etc.

  • Submission: After successful stress testing, we’ll submit your app(s) to the appropriate store(s) for acceptance.

  • Release: Upon app store acceptance, your app(s) will go live, creating a new touchpoint for your brand while making your video library accessible to millions of consumers.

  • Enterprise-Class Infrastructure: Your video libraries are hosted exclusively on Dell’s PowerScale servers, the most advanced storage hardware available, and exclusively co-located inside Switch, the world’s only Tier 5 data centers.

  • Fastest (App) Network: We simultaneously partner with multiple Content Delivery Networks (CDNs). At any given moment, your video traffic may travel on Akamai, Azure, Fastly, and other best-of-breed CDN providers, while being continually optimized to ensure your app(s) provide the best possible experience to your viewers, no matter where they’re watching.

  • Management: We calibrate every aspect of content delivery, ensuring your Channels serve your content exactly as intended, 24/7/365.

  • Quality of Experience (QoE): Viewer satisfaction is elevated with both Adaptive Bitrate and Multi-Bitrate technologies.

  • Total Control: Our proprietary CMS offers a host of groundbreaking features, ensuring your control over your app(s) is both fast and easy.

  • Convenience: Your CMS provides multiple content ingestion methods, intuitive curation, batch transcoding, and enables you change the look and feel of your app.

  • Concierge Service: Your DSM will manage your engagement every step of the way, ensuring your needs are routed correctly and handled promptly.

  • Maintenance: We’ll implement UI/UX changes whenever your branding guidelines change or you simply want to refresh things, ensuring your app(s) always look and operate their best. We’ll also perform the same upkeep for each of your (applicable) app stores.

  • Upgrades: We have a dedicated R&D department responsible for dreaming up cool new features and then building them. Most importantly, we’ll incorporate these elevations into your app(s) as they roll off the factory floor (at no cost you).

  • End User Support: If one of your app users has a technical difficulty we’ll handle the entire engagement and only involve you under rulesets you define.

  • Peace of Mind: CTG will indemnify your organization against liability arising from technical failures of CTG systems and/or software.

  • Digital Millennium Copyright Act: We handle DCMA takedown requests for you and follow your instructions.

  • End-User License Agreement: In addition to authoring and managing the EULA for your app(s), we incorporate your privacy policies, data collection rules, and ensure compliance with existing and emerging local, state and federal laws, ranging from the Children's Online Privacy Protection Act (COPPA) to the California Privacy Rights Act (CPRA), and all points between.

  • App Store Regulations: Every app store occasionally alters it’s technical and/or legal requirements to maintain app compliance. We tightly monitor these ever-changing rules and make technological and/or EULA adjustments as required.

  • Key Performance Indicators: You’ll have real-time data feeds covering a host of KPI categories to help you make informed decisions.

  • Privacy: It’s your channel, it’s your data! Other than reporting it to you, CTG has no rights whatsoever to your data.

  • Quality Assurance SLA: Every Channel comes with several different money-back guarantees, including satisfaction, uptime, and app store entry. Please review Guarantees (in the navbar) for more details.

Channel Services

We offer an array of à la carte Services designed to ensure you focus on what you do best, while we take care of the rest. Click on a Service for details.

  • App Store Optimization: ASO is the dual process of elevating an app's visibility (within a given app store) and increasing conversion rates (i.e., downloads of the app). This Service can be engaged for one, some, or all (applicable) app stores.

  • Content Discovery: Most streaming platforms, like Roku, have systems in place that permit app owners to submit/incorporate portions of their content libraires into searchable segments, which then appear within the results of content searches, (as opposed to app searches). Since people engage in content searches far more often than app searches, this can be a highly effective marketing tactic (to gain app users). This Service is priced differently for each platform, due to the differing levels of complexity and workload required to activate and support.

  • Payment-in-Kind: PIK is an emerging opportunity within the CTV ecosphere where, most commonly, manufacturers of Smart TVs will exchange display ads and/or advantageous tile placement in exchange for “in kind” promotion of their consumer electronic products on your CTV Channel(s). If/when applicable to your Channel offerings, we’ll navigate these ropes for you and handle every aspect of this unique exchange.

  • Sponsorship: If your budget permits, running display ads on select streaming devices and/or app stores can have a meaningful impact upon adoption. We’ll educate you on this worthwhile opportunity, negotiate the placement(s), and manage the campaign(s).

  • Tile Positioning: Where and how a Channel’s “tile” appears within a given streaming device’s menu can tremendously expedite adoption. We’ll negotiate premium tile positioning opportunities directly with platform representatives (on your behalf) and ensure fulfillment.

  • Outsource CMS workload: Utilizing your rule sets, CTG will manage your Channel(s) for you, including daily content uploads, organization, deletion, titling, descriptions, tagging, etc., ensuring your viewers always have a clear understanding of their content selections and intuitive access to the videos they desire most.

  • Library on Demand: We can help fill your new app with popular programming (aligned with your brand) under a revenue sharing model – ensuring you won’t need to budget for additional content production and/or licensing above what you’ve already acquired or internally produced.

  • Have it Your Way: While our standard product offerings typically meet most needs, we offer software development services (at prevailing rates) in the event your application requires unique features.

  • Telecast Anything: For a nominal activation fee and a small MAU premium, you can live stream your event(s) in real-time through each of your (CTG-built) apps.

  • Revenue: Most Channels are launched with the intention of generating direct revenue, but not all. If you’ve included direct revenue amongst your goals, we will guide you through the many different methods available to (directly) monetize your content, and then we’ll execute upon your selected method(s) for you.